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Strategies:
- Improve Content Quality: Provide high-quality, original content to increase user engagement and strengthen eligibility for AdSense monetization.
- Enhance User Experience: Optimize mobile-friendliness and responsive design of your website, and minimize slow page load times and excessive ads.
- Optimize Ad Placement: Utilize new ad formats and sizes, and adjust ad placements for effective exposure without negatively impacting user experience.
- Comply with Data Protection and Transparency: Enhance user data protection measures and obtain clear consent for data collection and usage.
- Transparent Ad Identification: Clearly label ads, sponsored content, and affiliate marketing to maintain user trust.
- Adapt to the Per-Impression Payment Model: Adapt to the “per-impression” payment model by optimizing the frequency and strategy of ad exposure.
These strategies can help blog owners effectively respond to the updated AdSense policies and maximize their revenue potential.
Google AdSense has indeed introduced several significant policy changes for 2023/2024. These changes encompass various aspects of their service, including:
- Privacy and User Data Protection: Google AdSense has enhanced measures for user data protection and is ensuring stricter compliance with global privacy regulations. This includes the importance of obtaining informed consent for data collection.
- Ad Content Guidelines: There’s a focus on maintaining user trust with clear ad content policies, avoiding misleading or deceptive ad practices, and addressing the impact on ad creatives, including images, text, and video content.
- Monetization Eligibility Criteria: The criteria for joining the AdSense program have been raised. There’s an emphasis on high-quality content, originality, and user engagement.
- User Experience and Website Quality: Ensuring a seamless user experience on AdSense-partnered websites is crucial. This includes addressing issues like slow-loading pages, excessive ads, pop-ups, and prioritizing mobile-friendliness and responsive design.
- Ad Format Changes: Google AdSense has updated its ad placement policies and introduced new ad formats and sizes.
- Ad Blocking and Mitigation: Strategies have been introduced to counteract the rise of ad blockers while adhering to Ad Experience Standards.
- Ad Transparency and Disclosure: The importance of clear ad labeling and disclosing the presence of ads, sponsored content, and affiliate marketing is emphasized, along with avoiding deceptive ad practices.
- Ad Fraud Prevention: Measures to combat ad fraud, including click fraud and impression fraud, have been introduced, focusing on ensuring the integrity of ad impressions and clicks and the role of invalid traffic (IVT) detection.
- User Feedback and Reporting: Encouraging user feedback on ad experiences and explaining how reporting mechanisms work for policy violations are highlighted. The impact of user feedback on policy enforcement is also discussed.
- Appealing Policy Violations: The process for appealing policy violations and ad disapprovals is outlined, along with common reasons for policy violations and how to address them.
Additionally, Google announced a shift in its payment model. Moving away from the “per click” model, AdSense will soon start paying “per impression,” aligning with the industry standard for display ads. This change is aimed at providing a more uniform way of compensating publishers across Google’s products and third-party platforms, facilitating comparisons with other technology providers. Despite these changes, Google does not anticipate any significant changes in publishers’ earnings.
Furthermore, the AdSense revenue share structure is being modified. The revenue share will now be split into separate rates for the buy-side and sell-side. Publishers displaying ads with AdSense for content will receive 80% of the revenue after the advertiser platform takes its fee. Despite these changes, publishers are expected to continue earning about 68% of the revenue.
These changes are set to go into effect early next year and do not require any action from publishers.